SOA Speeds China's Strategic Global R&D Center Settled in Beijing

The Sony Ericsson Global R&D Center and the Sony Ericsson Global Operations Center were announced in Beijing on the same day and officially opened. It is reported that in the world's four major R&D centers of Sony Ericsson, the R&D center in Beijing, which currently has nearly 2,000 R&D teams, ranks second, second only to Sweden’s R&D center. In order to meet the rapidly expanding demand for R&D in China, Sony Ericsson named the Sony Ericsson Building, which was originally located in the heart of Wangjing, as a global R&D center, while other functional departments have moved into a 6-storey office building next to the R&D Center and become a global operation center. Will be responsible for the daily operations of human resources, supply chain management, and financial management throughout the Asia Pacific region.

The two centers of global R&D and global operations settled in Beijing. On the one hand, the Chinese market is of strategic importance to Sony Ericsson. Sony Ericsson's goal is to become the first brand in the Android smartphone market. China is the largest mobile communications market in the world. The number of 3G and smart phone users is growing at an alarming rate. The good foundation and excellent performance of the R&D team in China are another reason. Now Sony Ericsson's global sales of more than 50% of new products, in fact, are all from China's R & D and design team, they have independently completed more than 20 new product development and design.

The president of Sony Ericsson Greater China, said that the global R & D center in Beijing will undoubtedly greatly promote Sony Ericsson's product competitiveness in the Chinese market, is very conducive to strengthening the close cooperation with the major operators in product R & D level. Taking the example of the recently launched WALKMAN WT18i mobile phone, he pointed out that this first smart WALKMAN music mobile phone based on the China Mobile OMS system fully demonstrated the core competitive advantage of Sony Ericsson, namely, integration of Sony's top entertainment technology, open smart operating platform and Sony. Ericsson’s three leaders in innovative industrial design. Beijing’s global R&D center is bound to introduce more and more innovative products that can better meet the needs of Chinese users in the future.

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