IC Insights, a market research firm, predicts that the tablet PC market will grow further as tablet PCs have become a major driver in the consumer market. Between 2010 and 2015, the annual compound annual growth rate of tablet PC sales is expected to reach 81%.
In 2011, global sales of PC computers (including tablet PCs) are expected to reach 414 million units, an increase of 13% from 366 million units in 2010. However, excluding PCs, PC sales this year will only increase by 1% over 349 million units in 2010 to 353 million units.
Tablet PC sales are accelerating the overall growth rate of portable computers. However, they also erode laptops with standard keyboards, especially netbook sales. Between 2010 and 2015, the annual compound annual growth rate of tablet PC sales is expected to reach 81%; during this period, the average annual growth rate of sales of laptops (including netbooks) may be only slightly higher than 7%.
The rapid growth in sales of tablet PCs is greatly undermining the growth of PCs. The appearance and feel of the tablet, coupled with attractive marketing advertisements generated by Apple and competitors, has successfully persuaded more and more consumers to buy tablets instead of laptops. The IC Insights company survey also showed that computers with keyboards are still needed by most PC users because they are better suited for special tasks such as writing longer files or e-mails, using spreadsheets, or creating new ones. Multimedia content.
In 2011, global sales of PC computers (including tablet PCs) are expected to reach 414 million units, an increase of 13% from 366 million units in 2010. However, excluding PCs, PC sales this year will only increase by 1% over 349 million units in 2010 to 353 million units.
Tablet PC sales are accelerating the overall growth rate of portable computers. However, they also erode laptops with standard keyboards, especially netbook sales. Between 2010 and 2015, the annual compound annual growth rate of tablet PC sales is expected to reach 81%; during this period, the average annual growth rate of sales of laptops (including netbooks) may be only slightly higher than 7%.
The rapid growth in sales of tablet PCs is greatly undermining the growth of PCs. The appearance and feel of the tablet, coupled with attractive marketing advertisements generated by Apple and competitors, has successfully persuaded more and more consumers to buy tablets instead of laptops. The IC Insights company survey also showed that computers with keyboards are still needed by most PC users because they are better suited for special tasks such as writing longer files or e-mails, using spreadsheets, or creating new ones. Multimedia content.
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