The Situation and Challenge Faced by China's Electronic Information Industry

The status quo and trends of the global electronic information industry The rapid development of industries and the support of Other industry innovations and social progress Since the 1980s, the electronic information industry has continued to develop rapidly due to its high technological content, high added value, and low pollution. Give full play to the leading role of the various branches of the national economy and social progress. The average annual growth rate is more than double the GDP growth rate over the same period. It has become one of the pillar industries in many countries, especially in the developed countries, accounting for the GDP of developed countries. The proportion of up to 25%.

In advancing humanity into the information society, the advent of PCs, the Internet, mobile phones, and search engines has made it possible for people to communicate and acquire information anywhere, anytime. In promoting the development of other industries, the products and services provided by the electronic information industry provide strong support for other industries to achieve technological innovation, product innovation, and business model innovation. More and more new terms such as the Internet of Things and cloud computing are vivid expressions of continuous innovation in the electronic information industry.

In view of the fundamental role of the electronic information industry, governments of all countries attach great importance to the development of the electronic information industry and use policies, taxes, funds, government procurement and other forms to support the development of the country's electronic information industry.

In the global electronic information industry's competitive landscape, the United States, Japan, Europe, and South Korea are in the first echelon, occupying a dominant position in core technology, high-end products, and brands. In particular, the U.S. software and integrated circuit industries occupy the top of the industry for a long time, and the core software such as operating systems, databases, and development tools account for 80% of the global market share. General-purpose processors, high-end network chips, high-end analog chips, and programmable devices Integrated circuits products and devices such as logic chips and semiconductor processing equipment occupy a leading position in the global market. In Europe, there are a number of large and powerful companies. Siemens, Philips, Nokia, Ericsson, and STMicroelectronics rank in the top positions in the industrial control, home appliances, medical, communications, and semiconductor industries. Japan has a relatively complete industrial supporting system in home appliances, communications, computers, flat panel displays, and semiconductors, particularly in the material industry. South Korea has established a consortium of large corporations with Samsung and LG as its core. Semiconductors, flat panel displays, and communications products are highly competitive, and product lines can complement and support each other.

Continuous technological innovation, development trend centering on services The new technological breakthroughs have clearly led to the emergence of new industries, the formation of new economic growth points, and the promotion of a new round of electronic revolution in the world of electronic information. The United States, the European Union, and Japan have all turned their attention to emerging industries, focusing on emerging industries formed by the development and application of information technology. The U.S. government pays attention to the development of various intelligent systems and advanced communication technologies. It will invest 18.9 billion U.S. dollars in energy transmission and replacement energy research, invest 21.8 billion U.S. dollars in energy-saving industries, and use 20 billion U.S. dollars for the development and promotion of electric vehicles. After the European Commission releases the "EU Internet of Things Action Plan," it will also add 200 million euros each year from 2011 to 2013 to further strengthen the research and development of the Internet of Things. At the same time, it will also use 300 million euros to support IoT-related companies in cooperation with short-term project construction. In the future, we must achieve the goal of leading Europe in the development of Internet-based smart infrastructure.

With the advancement of technology, the improvement of the standard of living of the people, and the individuation of consumption have gradually become the trend. People's demand for electronic products has become increasingly diversified. This is also an important feature of the era of knowledge economy. In order to adapt to the diversified, small-lot, and large-volume market demands, flexible production technology has been rapidly developed, which has led to the emergence of numerous products that meet the requirements of different consumer groups, and has responded to the new situation of consumer individuation.

In particular, the mobile Internet has developed rapidly in recent years, and emerging Internet services such as Facebook, Twitter, and YouTube have formed an upsurge of mobile Internet that has swept the world. And through the establishment of an open application platform for many third-party developers to provide an innovative stage. Equipment manufacturers represented by Apple, HTC, etc. will focus their product R&D efforts on hardware performance to comprehensive hardware and software optimization and user experience enhancement. Through the creation of hardware platforms, operating systems, application stores, and independent sales channels, Apple controls all aspects of the entire industry chain and uses a good user experience to keep consumers in their hands. And with superb marketing levels to create a continuous hot product sales situation, from an almost bankrupt IT company has become the world's largest market value of high-tech companies.

Apple's successful experience shows that the competition in the electronic information industry has entered a new stage. Integrated, user experience-centered services have become the company's core competitive advantage, simply comparing processor speed, memory capacity, and screen size. The era of resolution and the type and number of peripheral interfaces has passed. “Lesser” means “many”, with simplicity being the United States, fashion and ease of use as selling points, and it is one of the factors that many companies must consider when designing products and services. Enterprises need to form a comprehensive competitive advantage through technological innovation, management upgrades, brand upgrades and business model innovations.

With the popularization of broadband access and the development of portable mobile terminals, the electronic information industry is moving from the PC era to the era of mobile Internet. Cloud computing services will become one of the most important business models for future information industry services. The service-oriented software has reduced the informatization threshold for SMEs, making it easier and more flexible for SMEs to use the software, which is more in line with the needs of SMEs.

In the future, the productive service industry based on the application of information technology will maintain a rapid growth, especially new production service industries such as e-commerce, modern logistics, network finance, software and service outsourcing, which will accelerate the optimization of resource allocation on a global scale. And industry transfer.

Acceleration in mergers and acquisitions, competition and eco-competition, etc. In the aftermath of the financial crisis in 2008, the anti-risk advantages of large companies became even more pronounced, and they seized the control position of the upper reaches of the industrial chain through mergers and acquisitions and restructuring. In 2010, the total amount of global M&A transactions was 11,719, which was an increase of 21.3% compared with 2009, and the total amount of M&As reached 2.09 trillion U.S. dollars, 22.7% more than in 2009. In the second quarter of 2011 alone, the number of global technology industry mergers and acquisitions reached 777, amounting to 52.1 billion U.S. dollars, including Microsoft’s purchase of Skype for US$8.5 billion, Texas Instruments’ purchase of National Semiconductor for US$6.5 billion, and U.S. Applied Materials’ $4.6 billion acquisition of Varian Semiconductor. Through acquisitions to increase economies of scale, complementing product lines, integrating various businesses, and providing one-stop services for customers, it will be an important part of the development of the electronic information industry in the coming years.

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