Talents gradually Fengchao mature domestic mobile phone intelligence will repeat the ferocious cottage

In 2010, smart phones were surging in the global market, and domestically-made mobile phone makers did not move. In addition to Huawei, ZTE, Coolpad, and Lenovo, other manufacturers merely talked on paper, and they shouted that the era of smart phones was on the one hand and the other was delayed. Did not take action. In the second half of 2011, the domestic smart phone market began to stir, although some late, but domestic smart phones have finally entered the market on a large scale?

News Replay Whether OPPO's brand strategy is deliberately mimicking Apple's "hunger" marketing, but a recent starring Hollywood star Leonardo, the plot, the lens resembles "Pirates of Dream Space" OPPO smart phone ads, but it is really Grab the hearts of millions of users. OPPO has since released a new high-profile launch of the new sub-brand Find. The first smartphone of the X903 model will be available soon after the ad bombing.

As the leading domestic feature phone, OPPO clearly signals to the domestic industry that it is time for the transition to smart phones.

At the same time, another news also hinted at the direction of another domestic mobile phone. Jin Li recently issued a "dead order" to national agents and plans to open the first batch of 100 smart phone experience stores across the country in October.

The plan immediately incited dissatisfaction from many agents, but Jin Li executive vice president frankly stated that opening an experience store has cost problems for agents in the short term, but the experience store program itself is not eager for quick success. Some analysts believe that this is inevitable and that non-traditional channels of 3G smart channels can be used. The reform of channels will inevitably carry bloody smells within a short period of time. However, in the long run, it must be of great benefit.

Dozens of domestic mobile phone makers ready to go

Wang Yanhui, secretary-general of the China Mobile Alliance, said: "As far as I know, Qualcomm has more than 50 authorized companies in the mainland, each with an appropriation fee of about $5 million. These companies are clearly determined to make smart phones. By way of OEM, more mobile phone companies and brands will embark on the road to smart phones."

Wang Yanhui revealed that Qualcomm has established a 1,000-person research and development team in Shanghai, which is a good indicator of the prospects of the Chinese market. "As far as our mobile China Alliance is concerned, the vast majority of companies have started to make smart phones."

Analysys International analyst Lu Libin said that in addition to Huawei, Lenovo and other powerful technology companies, backgammon, patriots, etc. have begun to wading smart phones, and TCL's new machine "light", Rui X3 TD standard intelligence Mobile phones, etc. have all recently landed on the market.

Lu Libin believes that the value and role of mobile terminals in the future are fundamentally changing. The transformation of domestic manufacturers into the smart phone market is in progress. This is an inevitable trend that cannot be stopped.

Talent reserve becomes the key to market startup

Just last year, a related person from a famous domestic Design House (mobile phone design company) once told reporters that “we haven’t been able to make Android phones for the time being.” This is in stark contrast to the current domestic smart phones that spring up like blowouts. R & D, to a large number of mass production, why is the industrial chain so mature?

Wang Yanhui frankly stated that domestic mobile phone manufacturers actually "not bad money", R & D investment does not constitute a threshold for them, but the reason why the mainland manufacturers did not start power smart phones, because once the home-grown engineers, it is likely to be Competitors dig away and become dressed for others. After a period of accumulation, smart phone design and development talents have been cultivated enough, talents and teams are not lacking, and the plans are more mature. Domestic manufacturers finally wait until the time is ripe and their swords are out of their hands.

"Currently, many domestic manufacturers have used the first half of the time to establish a smart phone R & D team, generally 30 to 40 engineers can form a more complete research and development capabilities." Wang Yanhui said.

Lu Libin analyzed that the objective conditions such as technological strength and capital scale hindered the transformation of some domestic manufacturers in the short term. The transformation of the smart phone industry chain involves applications, operating systems, etc., which cannot be accomplished overnight.

Home-made smart machines will re-enact "the ferocious cottage"

Wang Yanhui is very optimistic about the prospects for the outbreak of domestic smart phones. “At present, the smart phone program is very mature and it is difficult to make features. This may not be a good thing for smart phone development, but it is definitely good for the domestic industry.”

Wang Yanhui analyzed that the maturity of the mobile phone industry chain is an advantage of the mainland mobile phone manufacturers. The higher the degree of standardization, the more favorable to the domestic manufacturers. When the mobile terminal products are difficult to be differentiated, the advantages of low-cost mainland manufacturers begin to become prominent. "In the second half of the year, domestic smart phones will be very aggressive."

It is expected that after many manufacturers have followed suit and the OEM model has matured, a large number of domestically-made smart phones will enter the market at a low price and form a powerful impact on the current smart phone market. Just as the original machine impacted the foreign brands, another opportunity for domestic mobile phones appeared to be close at hand.

The pattern of disputes will continue

When OPPO, Jinli, etc. attacked the smartphone market, Huawei, ZTE, Lenovo, and Coolpad appeared to be in another camp. They entered the smartphone market long ago. Although they were not as strong as OPPO and other advertising campaigns, they depended on telecom operators. In a good relationship, Huawei and other companies occupy a significant market share.

Wang Yanhui analyzes that Huawei and Zhongxing Zhi in the global market, although they have the intention to do a good job in the domestic retail market, they may not actually be put into action. Their recent focus will remain on operators. "The only thing that both sides are doing is Lenovo. Its operator customization and retail channels are indispensable. Huawei is also trying new strategies. In addition to its own research and development, Huawei is also doing OEM, and its branding strategy is emerging. ."

Lu Libin expects that the customized mobile phone market of telecom operators will be the largest space for domestic mobile phone manufacturers. The traditional retail-oriented brands will focus on narrowing the relationship with operators. ZTE and Huawei will continue to expand. With social channels, market competition will become increasingly fierce.