It seems that buying cash back and buying big and small are not enough to attract consumers, and the package price is becoming the latest summer marketing method for Shenzhen manufacturers. According to some store managers, the most recent use of package cards has focused on white goods. There are manufacturers in the marketing, the introduction of a large 1 air conditioner plus a three-door refrigerator, plus an automatic drum washing machine, under normal circumstances, the three products are sold at the price of 6,500 yuan, the current launch of the package, the price is straight Nearly 10%, its price has fallen below the 6,000 mark.
In order to sell more products, some chain stores simply stated that “you don’t buy a single color TV, you don’t have to buy a second color TV, you buy a 10% discount on air conditioners, and you buy a refrigerator with a 8.5 percent discount,†tempting consumers to pack and buy.
Manufacturers do not deny this type of marketing model. Glasgow Ice Ice Wash China General Manager Han Wei believes that the "empty ice wash" joint marketing behavior is to complement the resources and reduce marketing costs, can bring the success of integrated marketing model.
The market participants of the Skyworth Group who recently moved to Baidian also believe that the white goods market is large in size, has good growth, and has a stable profit margin. It is in a stable development situation, and there is no monopolistic presence in the industry chain, which makes The degree of freedom for enterprises in the white-market market is much higher than that of the traditional black-box market.
According to Nandu’s reporters observation, in the current high CPI, raw material prices continue to rise, the cost of consumer life continues to improve, the zero-supply relationship has recently appeared tense signs. In this regard, industry analysts predict that this packaging behavior is lacking The technology of marketing includes gold, but it can increase cash flow for businesses and may become the mainstream behavior of sales promotion in the future. For manufacturers, they can improve their right to speak and break the monopoly of a chain store.
In order to sell more products, some chain stores simply stated that “you don’t buy a single color TV, you don’t have to buy a second color TV, you buy a 10% discount on air conditioners, and you buy a refrigerator with a 8.5 percent discount,†tempting consumers to pack and buy.
Manufacturers do not deny this type of marketing model. Glasgow Ice Ice Wash China General Manager Han Wei believes that the "empty ice wash" joint marketing behavior is to complement the resources and reduce marketing costs, can bring the success of integrated marketing model.
The market participants of the Skyworth Group who recently moved to Baidian also believe that the white goods market is large in size, has good growth, and has a stable profit margin. It is in a stable development situation, and there is no monopolistic presence in the industry chain, which makes The degree of freedom for enterprises in the white-market market is much higher than that of the traditional black-box market.
According to Nandu’s reporters observation, in the current high CPI, raw material prices continue to rise, the cost of consumer life continues to improve, the zero-supply relationship has recently appeared tense signs. In this regard, industry analysts predict that this packaging behavior is lacking The technology of marketing includes gold, but it can increase cash flow for businesses and may become the mainstream behavior of sales promotion in the future. For manufacturers, they can improve their right to speak and break the monopoly of a chain store.
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