With the rise of streaming, more people are now watching videos on their phones than sitting on the couch. This shift has raised an important question: where is television headed? This article explores four key directions that could shape the future of TV.
First, applications will define the future of television
This idea isn't new, but it's becoming more relevant with recent developments. Two notable examples are HQ Trivia and Mosaic by Steven Soderbergh. HQ Trivia is a real-time game that uses gesture control and already has over 400,000 active users at once. It's perfect for social gatherings. Meanwhile, Mosaic offers an interactive movie experience where viewers can choose their own story paths, similar to Netflix’s new interactive children’s content. These innovations suggest that TV programs may soon be delivered as standalone apps, challenging traditional cable models.
This trend is already happening. Since Apple TV launched, experts have been talking about this shift.
Second, excess content is the future of television
In 2017 alone, there were over 450 TV series released. But this doesn’t mean we’ve reached a peak. In fact, platforms like Netflix, Apple, and Amazon are investing heavily in original content. Netflix plans to spend over $8 billion next year, while Apple and Amazon will invest $4.2 billion and $4.5 billion respectively by 2022. With so much content available, audiences will always have something to watch—just like they don’t want their favorite cryptocurrency to crash.
Third, technology companies will lead the future of television
Netflix and Amazon Video have already shown how powerful tech companies can be in the TV space. As a result, other giants like Apple, Google, and Facebook are expected to take a bigger role in the next era of television. They’ll bring new formats, better user experiences, and more personalized content. The future TV interface might resemble a massive subscription service, offering access to hundreds of streaming platforms instead of just a few channels.
Fourth, filter bubbles will shape the future of television
As more companies enter the content market, the amount of available content is growing rapidly. With so many options, people will engage more directly with content providers. Tech platforms will use data and algorithms to personalize content recommendations. This could lead to a model where programming is tailored to individuals or small groups, filtering out what people aren’t interested in. At the same time, machine learning systems will help uncover niche content that caters to specific interests or ideologies. The end result? Audiences may end up in “filter bubbles,†only watching content that reinforces their existing views.
In the future, all TVs will operate based on a network of connections, much like tag clouds become video feeds. The audience for any given show will keep shrinking, until eventually, TV programs are made for just one person.
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