With the rise of streaming, people are now watching more videos on their phones than sitting on the couch. This shift has sparked a big question: where is television headed? This article explores four key directions that could shape the future of TV.
First, applications will define the future of television.
This idea isn’t new, but it’s becoming more relevant. Two recent examples highlight this trend. The first is HQ Trivia, a real-time game that uses gesture control and already has 400,000 users online at once. It's perfect for social gatherings. The second is Mosaic, an interactive film by Steven Soderbergh, which lets viewers choose their own story path instead of following a fixed script. Netflix also launched an interactive kids’ show this year, showing how personalization is shaping the next generation of TV.
This shift is already happening. Since the launch of Apple TV, experts have been talking about this transformation.
Second, the era of endless content is here.
In 2017 alone, there were over 455 TV series. But this doesn't mean we've reached peak content. In fact, companies like Netflix, Apple, and Amazon are investing heavily in original programming. Netflix plans to spend over $8 billion next year, while Apple and Amazon will invest $4.2 billion and $4.5 billion respectively by 2022. As demand grows, so does the supply of content, making it more important than ever to find what truly interests you.
Third, technology companies are leading the way.
Netflix and Amazon Video have already set the stage. Now, tech giants like Apple, Google, and Facebook are entering the space, promising new innovations in both form and content. The future TV interface might look like a massive subscription service—instead of 500 channels, imagine 500 streaming platforms. This shift is redefining how we access and interact with content.
Fourth, the filter bubble is coming.
As more companies produce content, the amount of available media is exploding. With so many options, people will become more connected to specific platforms and services. As these platforms gather data, they’ll use algorithms to personalize your experience. This could lead to a model where content is tailored to individual preferences or small groups, helping you avoid content you don’t like. However, it may also result in "filter bubbles"—where people only watch programs that reinforce their existing views.
In the future, every TV program will be designed based on a network of connections, just like tag clouds turn into video feeds. Audiences for each show will shrink, and eventually, we may even create TV for just one viewer.
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