Although the color TV market in 2017 showed some signs of concern, the emergence of advanced display technologies like quantum dots, OLED, laser TVs, and 8K has captured the attention of manufacturers. Among these, 8K TVs have made a strong entrance into the market. Sharp's launch of the world's first consumer-grade 8K TV last year signaled the arrival of the 8K era, making it a major talking point in the industry.
At the recent 2018 CES exhibition, 8K TV became one of the most prominent topics. Sharp showcased a range of new 8K products, including TVs, monitors, and commercial cameras, aiming to position 8K as a key symbol of its brand identity. Other leading manufacturers such as Samsung, LG, Konka, Hisense, and Skyworth are also investing heavily in 8K technology. Even Sony, despite not unveiling new 8K TVs, introduced an upgraded X1 Ultimate chip that supports 8K HDR content, suggesting a strategic move toward 8K readiness.
From the perspective of panel manufacturers, Innolux began producing 8K panels in 2017, with plans to supply them starting in 2018. Sharp, along with several mainland brands, is also finalizing its 8K TV development, aiming to mass-produce a 70-inch model for the Chinese market in 2018. Domestic panel makers like BOE and Panda Electronics are actively planning their own 8K strategies. BOE, in particular, has made significant progress and launched the "8425" initiative to promote 8K, popularize 4K, and leverage 5G technology. Its new 10th Generation production line further underscores the importance of 8K in its long-term strategy.
According to industry reports, over 40 models of 8K panels are currently in production or under development, ranging from 65 inches to 110 inches. This wide range indicates strong confidence in the future of 8K technology. While 4K TVs have already become mainstream, the industry believes that 8K will soon follow, driven by events like the Tokyo Olympics, which will broadcast in 8K. This is expected to accelerate the adoption of 8K TVs and create a new growth opportunity for the color TV market.
Industry experts, including Chen Zhenuo of Foxconn and former BOE executive Yuan Yu, agree that 2018 marks the beginning of the 8K era. They predict rapid growth by 2020, with 8K TVs becoming a key driver in the market. TCL’s Chen Naijun also expressed optimism, stating that 2018 is the first year for 8K, with large-scale adoption expected by 2019.
IHS Markit estimates that 8K panel penetration will reach around 1% in 2018, rising to 9% by 2020. With the Tokyo Olympics in 2020 set to use 8K broadcasts, the demand for 8K TVs is expected to surge, making it a major trend in the coming years.
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