According to recent reports, leading tech companies like Apple, Google, and Amazon are working on the next generation of video encoding technology known as AV1. This new format is expected to reduce video file sizes by up to one-third, which could cut down data usage by 25% to 35% compared to current standards such as H.265 and VP9. One of the key benefits for users is that it will be free from licensing fees, making it more accessible and cost-effective.
As society moves deeper into the video era, the demand for high-quality video content has skyrocketed, putting a huge strain on bandwidth and data traffic. In response, major tech firms are collaborating to develop a more efficient coding system. The Open Media Alliance recently announced that Apple has joined as a founding member, signaling its commitment to this new standard.
With AV1, not only will video files become smaller, but the overall user experience will also improve. Smaller file sizes mean faster streaming, better performance on mobile devices, and less data consumption—especially important for users in areas with limited internet access. This technology is expected to be widely adopted across smartphones, smart TVs, and other digital platforms.
Apple, with over a billion active devices worldwide, plays a crucial role in shaping how video content is consumed. If the company fully embraces AV1, it could significantly influence global video streaming trends. Previously, Apple was hesitant to support AV1, relying instead on older formats like H.264 and H.265. However, recent developments suggest a shift in strategy, possibly driven by the desire to avoid licensing costs and stay competitive.
In terms of video quality, Apple has lagged behind some competitors. While Sony and others have introduced 8K TVs, and many platforms now support 4K content, Apple only recently added 4K support to its set-top boxes. This delay highlights the company’s need to catch up in the high-resolution video space.
Additionally, Apple is expanding its presence in original content production, hiring talent from Hollywood and the TV industry. With growing investments in movies and TV shows, it's likely that Apple will eventually launch an independent streaming service, similar to Netflix. Adopting AV1 would help reduce bandwidth costs and improve the user experience, especially on mobile devices where smooth playback is essential.
Currently, Apple’s approach to video content remains outdated, offering individual purchases or rentals through its digital store. This model doesn’t align with the subscription-based trends seen in the online video industry. By adopting AV1 and moving toward a more modern distribution strategy, Apple can better compete in the evolving media landscape.
The DMX console is the central controller for controlling all stage lights and special effects equipment. Almost all equipment needs to be connected to it, and users use it to issue control commands to all equipment. It can be controlled in real time, or the device can be programmed to display specific effects at a fixed time. Even with the stage equipment, the DMX console is also essential, just like there are more soldiers, the commander still needs to give orders to them. There are also many different types controllers to work for different quantity Stage Lights.
DMX Controller, DMX Consule
Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.cwdisplay.com