Display OEM Darui Xuanxuan (2489), benefiting from the early promotion of major brands and LED TV product shipments accounted for 12% of the company's overall proportion from the first half of 2010 to 20%, product sales unit price further improved, Rui Xuan’s monthly revenue in September was NT$5.53 billion, a record high of 2010, with a monthly growth rate of 22.2%, a 4.1% increase over the same period in 2009.
Ruixuan Q3 flat-panel TV shipments exceeded the million mark, the highest quarter in 2010 so far, in line with the original set quarterly growth goal. The accumulated Q3 revenue reached 15.2 billion yuan, which was a quarterly growth trend compared with the previous two quarters. The revenue in the first three quarters of 2010 was 42.893 billion yuan, a decline of 7.46% compared with the same period in 2009.
Ruixuan currently has large-scale shipments ranging from 32å‹ to 42å‹, accounting for 80% of the total flat-panel TV shipments, and oversized 47å‹ and 55å‹ LCD TVs. With the launch of new models, the sales volume is approximately 13%.
Ruixuan expects Q4 shipments to continue to be optimistic in the upcoming Thanksgiving and Christmas procurement season.
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