Audi (Audi AG) and NXP Semiconductors (NXP Semiconductors) announced at the 2012 Munich Electronics Fair that the two parties have signed an agreement to establish an innovative strategic partnership. The partnership will focus on promoting the speed of innovation and time-to-market in eight selected automotive electronics applications, which cover automotive businesses such as automotive networks and automotive infotainment systems, as well as emerging technologies for automotive interconnection, including Automotive to multi-application communication (Car-to-X communicaTIon), vehicle-mounted telematics, short-range wireless communication (NFC) and high-voltage control components for electric vehicles.
Ricky Hudi, Chief Executive Engineer of Audi Electronics, said: "This partnership is another milestone in our Progressive Semiconductor Program (PSCP), further strengthening the mutual trust that the two parties have established over the years. In addition, NXP provides electronics for automotive interconnection The interface strategy is quite sensible and also guides Audi's future planning direction. "
According to expert estimates, up to 90% of automotive innovation applications are assisted by electronic products, and semiconductors play an important role in it. In addition, continuously improving the connection level between automobiles and the outside world requires corresponding NFC technology, wireless reception, radar and Support for business and technology such as vehicle telematics systems. The cooperation between Audi and NXP has established the importance of semiconductor technology in the introduction of connected technologies and other new functions in automobiles. These innovative technologies will focus on improving driving safety and comfort, saving costs and improving efficiency in the future.
Kurt Sievers, general manager of NXP ’s automotive business unit, said: “It ’s a great honor to be Audi ’s innovative strategic partner in the high-end car market. Proof. Our close cooperation with Audi strengthens NXP ’s focus on automotive interconnection technology and ensures that it is consistent with the industry ’s development direction. "
The NXP-Audi partnership is part of Audi ’s Progressive Semiconductor Project (PSCP), a comprehensive semiconductor strategy aimed at enhancing the role and participation of semiconductor companies in the manufacturing process of German automakers. The partnership was named "Innovation and Speed ​​Model" (Role Model of InnovaTIon & Speed) and was signed by Audi Ricky Hudi and NXP Kurt Sievers in May 2012.
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